Royal Serbian Compound
Branding / Product design
Art Direction
Brand Identity
Website design
Video Production
Intro
The Royal Serbian Compound is a historic estate in Belgrade with deep cultural significance. The royal family aimed to open it further to the public, positioning it as a destination for sustainable tourism, rooted in heritage, but facing forward. They needed a brand that could communicate elegance, legacy, and relevance.
Work
We designed a full brand identity system that balanced classic sophistication with a contemporary feel - including logo, typography, colors, and visual assets. The work extended to a new website, motion graphics, and a short film, all crafted to reinforce the experience of timeless beauty and modern intention.
Results
Shortly after launch, the project secured funding from the United Nations Development Programme to support long-term activation. The new identity helped reposition the estate as a place of cultural pride and sustainable hospitality, with a visual voice to match its royal legacy.
Elegance
Created a refined brand identity rooted in history, designed to express both nobility and approachability.
Experience
Delivered website design, motion graphics, and a launch video to bring the story of the estate to life.
Momentum
Supported the project’s successful funding by UNDP and helped lay the groundwork for its next public-facing chapter.
Bold Rush
