Bold Rush
Art Direction
Brand Identity
UX / UI design
Motion Graphics
Activation Campaigns
Intro
Bold Rush is an online gambling platform built around sweepstakes games, designed to combine fast-paced gameplay with bold, engaging visuals. To break into the market, the team needed a strong identity that would energize users, support growth, and feel instantly memorable in a highly competitive category.
Work
We built a bold, expressive brand system full of motion, color, and character. From the core identity and launch campaign visuals to CRM platform design and marketing assets, everything was crafted to feel dynamic, accessible, and instantly recognizable. The visual language was built to flex from digital to outdoor to product UI.
Results
The brand launched with strong traction and a highly positive response across markets. Audiences immediately connected with the visual energy and fluidity of the identity, helping Bold Rush carve out space in a saturated space and stay top of mind.
Identity
Created a vibrant visual language with modular typography, bright color palettes, and expressive motion built for attention.
Activation
Designed campaigns and CRM experiences that reinforced the brand’s energy and helped drive acquisition and retention.
Launch
Supported Bold Rush’s market entry with a full suite of assets, earning strong early adoption and visual recall.
Amobee
