Mindfloss
Art Direction
Brand Identity
UX / UI design
Motion Graphics
Social
Intro
Mindfloss is a voice-first wellness app that helps users turn their thoughts into goals, notes, and personal insights - simply by speaking. Built around self-reflection and consistency, the product needed a brand and experience that felt honest, calm, and grounded.
Work
We crafted a comprehensive visual identity and product design system, encompassing everything from logo and typography to UX flows, interaction design, and micro-moments within the app. Every screen was designed to feel light, intuitive, and emotionally centered, encouraging users to return, reflect, and stay aligned with themselves.
Results
Following our collaboration, Mindfloss successfully secured both its first and second rounds of funding. The brand continues to grow, with a strong visual foundation and product experience built to support daily rituals and long-term clarity.
Identity
Created a soft, confident brand system balancing warmth and structure across logo, type, and color.
Product
Designed the full mobile experience with a focus on voice interaction, user flow, and emotional clarity.
Growth
Helped set the stage for successful Series A funding rounds through strong design and positioning.
Royal Court
